Video lessons, plus 16 worksheets
// Manuscript → AI coachCS.02
Project Instinctproject-instinct.com
From a Word doc to an AI coach in your pocket.
Kit Lawrence had a book on project delivery and no website at all. We turned the 8 Habits method into a 19-lesson video course with 16 worksheets, then built an AI Coach as a native app. Book, course, and app — all from one brief.
// The build
One book. Four products.
Each screen is the live product — the site, the book, the course, the coach and the offer.
01 The home: brand and formulaMindset + Strategy − Gaps = Instinct, on the first screen.
Google's test, verified liveVerified on 8 Oct 2026
94Mobile
100Desktop
100Mobile
100Desktop
100Mobile
100Desktop
100Mobile
100Desktop
BeforeAfter
// Audited, rebuilt, verified
Ten audits, before and after
Google's own test — verified live
Perf94Verified live
Access100Verified live
Found on Google100Verified live
Best pr.100Verified live
// By the numbers
From a Word doc to a SaaS
Web · iOS · Android
From brief to live SaaS
// What we built
Beyond a website
Course & content platform
Video lessons, downloadable resources, progress tracking, and structured pathways — not just pages.
AI built in
AI-powered assistants, coaches, and recommendations — real intelligence inside the product.
Native mobile apps
iOS and Android apps that sync with the web platform — your product in every pocket.
Payments & subscriptions
Stripe-powered one-off purchases, recurring billing, free trials, and tiered pricing — wired in and tested.
// The results
What changed
- 19 video lessons and 16 worksheets, with the coach on phone, tablet and laptop.
- A full SaaS from a Word doc: course platform plus in-app AI coaching.
- Three revenue tiers live within 90 days of the brief.
I had a book about project delivery and no online presence at all. PostAgency didn't just build me a website — they turned the 8 Habits method into a 20-lesson interactive course, then built an AI Coach as a mobile app. Book, course, and app — all from one brief.
Kit Lawrence · Founder, Project Instinct
// INPUT REQUIRED